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MARTHA STEWART DEBUTS LIVE AT HSN ON JULY 19

Martha to Feature Popular Martha Stewart Crafts™ Line and to Introduce New Cricut Cake® Martha Stewart Crafts™ Edition with Provo Craft

Debut Part of HSN’s Exciting Month-Long 33rd Birthday Celebration

(South Jordan, UT, St. Petersburg, FL, New York, NY – July 13, 2010) – Leading multi-channel retailer HSN and Martha Stewart Living Omnimedia today announced the debut of Martha Stewart live at HSN on July 19. The business impresario and lifestyle icon will bring her expertise to HSN during a special series of shows showcasing Martha Stewart Crafts™ products.

During her appearance, Martha will also introduce the Cricut Cake® Martha Stewart Crafts™ Edition, an easy-to-use, cake decorating machine and electronic cutter that precisely cuts gum paste, frosting sheets, and much more. Developed by the creative innovators at Provo Craft, the new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and comes with unique Martha Stewart-designed cartridges, will launch exclusively on HSN.

Joining Martha on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit. Following Ms. Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the Fall.

The new Cricut Cake Martha Stewart Crafts Edition gives everyday decorators, as well as professionals, the ability to create edible masterpieces such as elegant wedding cakes, charming birthday cakes, and themed cookies or cupcakes for any occasion. The machine saves time cutting unique shapes, designs, and fonts from sheets of gum paste, fondant, cookie dough and other edible materials that would otherwise take hours with various individual cutters. Cricut cartridges with creative new designs from Martha and her team are available exclusively for purchase during the launch on HSN.
Fans can sign up for when-to-watch emails and learn more about Martha Stewart’s upcoming HSN debut at www.hsn.com, key word: Martha Stewart.
For more information on Martha Stewart Crafts visit: http://www.marthastewartcrafts.com and for more information on Cricut Cake Martha Stewart Crafts Edition visit http://www.marthastewart.com, or www.cricutcake.com. Images are also available for the press.




About Provo Craft
Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, the Cricut Cake Personal Electronic Cutter, Yudu™ Personal Screen-printing System, and the Cuttlebug™ Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.

About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 94 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, "The Martha Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

- Martha
Stewart Weddings to Launch First Ever National Online Luxury Wedding Expo on
November 14

- Martha Stewart
Weddings first special Destination Weddings issue to hit newsstands November 9

NEW YORK, Oct. 14 /PRNewswire-FirstCall/ -- Martha Stewart Living
Omnimedia, Inc. today announced that Martha Stewart Weddings, the
best-selling weddings magazine on newsstands, will launch the first ever
national digital Luxury Wedding Expo, an online destination where women across
the country can have access to the latest bridal information and learn more
about wedding planning and trends. In addition, the company announced that
on November 9, Martha Stewart Weddings will publish Martha
Stewart’s Destination Weddings & Dream Honeymoons, the
magazine’s first special issue on destination weddings and honeymoons.

On November 14, the Martha Stewart Luxury Wedding Expo kicks off
online with a live two-day event where brides will be able to browse the
digital booths of leading bridal vendors and interact directly with vendor
representatives, Martha Stewart Weddings editors and bridal experts. Brides
will be inspired as they learn planning tips, creative cost-cutting ideas,
fashion advice and more.  The expo, which is taking registrations at http://www.luxuryweddingexpo.com/,
is open from November 14 until February 28, 2010, allowing brides anywhere to
access inspiring ideas, resources and information when they need it as they
plan for their big day.      

Amy Wilkins, SVP Publisher, Martha Stewart Weddings stated:
“Our digital expo, which features 29 advertisers in bridal fashion, fine
jewelry, registry, travel and more, is the first of its kind. It also reflects
the trail-blazing spirit that distinguishes our brand, which appeals to the
bride who places a high premium on quality and who is always looking for fresh
ideas that allow her to put her unique stamp on every aspect of her special
day.”

Commenting on the special Weddings travel issue, Ms.
Wilkins added: “Destination weddings are a growing trend. Those who
envision a distant setting for their nuptials will find the perfect guide in
our special issue, which is the bride’s passport to the destination
wedding and honeymoon of her dreams.”

The first ever Martha Stewart’s Destination Weddings
& Dream Honeymoons will share insider tips and beautiful, creative
ideas on how to throw a destination wedding with panache and on a budget. From
choosing the right location to inspiring ideas to personalize their nuptials,
the special issue will provide brides access to everything they need to plan
their destination wedding. On newsstands November 9, the issue comes at a time
when destination weddings are on the upswing. According to recent research from
Martha Stewart Weddings and The Futures Company (formerly Yankelovich),
31% of brides ages 21-30 are planning to have a destination wedding; previous
studies indicated that destination weddings represented 10% to 20% of all
weddings.

“We are thrilled to be celebrating Martha Stewart
Weddings’ Crystal Anniversary and proud to be providing the most inspiring
ideas, the best products and the most trustworthy resources to help brides
realize the wedding of their dreams,” said Darcy Miller, Martha
Stewart Weddings Editorial Director.

The online expo and special issue coincide with the 15th
Anniversary of Martha Stewart Weddings magazine. The magazine is the
cornerstone of MSLO’s Weddings franchise. The franchise also encompasses
extensive online content on www.marthastewartweddings.com,
including wedding planning tools and local vendor search powered by
WeddingWire, blogs featuring MSW expert editors, and robust, exclusive content
such as a D.I.Y. weddings center and off-the-runway wedding gown collections,
as well as video-on-demand, television specials and radio programming on Martha
Stewart Living Radio on Sirius Channel 112 and XM Channel 157. This past year,
MSLO announced plans to introduce destination wedding packages with Sandals and
Beaches Resorts and partnered with Crane & Co. to develop stationery
products including personalized wedding invitation suites. In addition, the
Martha Stewart Collection exclusively at Macy’s, which ranges from linens
and kitchenware to fine china with Wedgwood, is the No. 1 brand on Macy’s
bridal registry. In 2008, MSLO took an equity stake in pingg.com, an online
invitation and planning company. The company also offers weddings-related books
such as Weddings by Martha Stewart and Martha Stewart’s Wedding Cakes.

About Martha Stewart Living
Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses
four magazines, including the company's flagship publication, Martha Stewart
Living, periodic special issues and books. The marthastewart.com website
provides consumers with instant access to MSLO's multimedia library, search and
find capabilities, recipes, online workshops, community and personalization, as
well as wedding-planning tools powered by WeddingWire and digital invitations
with pingg.com. The Broadcasting segment produces such programming as the
Emmy-winning daily, nationally syndicated television series, "The Martha
Stewart Show," and Martha Stewart Living Radio on SIRIUS channel 112 and
XM Radio 157. In addition to its media properties, MSLO offers high-quality
Martha Stewart products through licensing agreements with carefully selected
companies, including the Martha Stewart Collection exclusively at
Macy's, Martha Stewart Everyday at Kmart, Martha Stewart Crafts
with EK Success at Wal-Mart, Michaels and independent retailers, Martha
Stewart for 1-800-FLOWERS.COM and more. In 2008, Emeril Lagasse joined the
Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's
media and merchandising business, including television programming, cookbooks,
and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.